Rugby League’s ground breaking State of Mind campaign is back for the 2013 season and is stronger than ever!
To kick off our 2013 campaign, we’re delighted to launch our new film, The State of Mind Family, and you can watch it here…
The film’s Director, Owen Cotterell of Mocha, said on release of the film:
“One of the things that sets Rugby League apart from every other sport out there, is the tightness and togetherness amongst everyone involved in the game. It doesn’t matter whether you’re on the pitch, behind the scenes, on the terraces or at home; every person I have come across feels part of something.
“I was totally overwhelmed and impressed with this common theme that runs throughout every aspect of the game. It was this theme I wanted the whole film to focus, this idea of Family. It is this ideal that has underpinned the film, and underpins all of the work carried out by State of Mind.
“It’s about us coming together to help one another when we need a bit of support or keeping our eyes and ears open for signs that a friend or relative needs a hand. The favourite message from the film and what encapsulates the entire feeling of what people say is ‘you’re never alone’.
“This is a campaign that every rugby league fan should be hugely proud of. I know I am.”
The film is now live on State of Mind’s YouTube channel. Please use your social networks to spread the film far and wide – ‘like’ it, ‘RT’ it – and help 2013 be the biggest year yet for State of Mind.